Reimagining Return
A Special Webinar Series

About the Series

AMS Planning & Research and AMS Analytics are pleased to announce a limited webinar series to address a range of topics germane to operating an arts organization in the age of COVID.

Join us in November for the second discussion in the series which will feature findings from Return to the Stage, an independent study focused on Performing Arts workforce.




  1. Operating in COVID (recording available)
  2. Return to the Stage: A Snapshot of the Performing Arts Workforce in COVID
  3. Reimagining the PAC: Decentralized organizations
  4. Arts Mentors: Building arts leaders during crisis
  5. Come Together: The power of performing arts to depolarize


#1. Operating in COVID

Tuesday, October 13 at 3pm Eastern

AMS Managing Director Michele Walter (currently supporting the Richmond Symphony in an interim role) will lead a conversation with Jennifer Arnold, Director of Artistic Planning & Orchestral Operations for the Richmond Symphony Orchestra in Richmond, Virginia.

The orchestra quickly jumped on three concurrent initiatives:

  1. The launch of a community music school, accessed through the virtual learning environment.
  2. The orchestra's new Music Director Valentina Peleggi collaborated with a partner and local artists to devise an event entitled “African American Voices” which highlighted inspirational music of Black composers alongside living history portrayals.
  3. The RSO planned to completely rework its season and move forward with a full year of concerts starting in September – indoors and virtually.

During this half hour, Michele will converse with Jen about the challenges, opportunities and creativity required on the part of every stakeholder – musicians, venue management, staff, and of course the audiences, as well as answer questions posed by participants.

#2. Return to the Stage: A Snapshot of the Performing Arts Workforce in COVID

Tuesday, November 10 at 3pm Eastern

The Performing Arts sector is grappling with extraordinary change, and the workforce faces urgent and complex stresses in economic, social, and professional terms. Return to the Stage is an independent study launched in July 2020 which documents the Performing Arts workforce’s coping strategies, potential attrition from the field, and more.

The program will include a brief overview, a deeper dive into key findings, and a 10-minute Q&A with the researchers, Meg Friedman, Senior Consultant for AMS Planning & Research and David McGraw, Program Coordinator for Arts Administration at Elon University.  They will be joined by Trish Brennan of the Arsht Center for the Performing Arts.


Forthcoming webinars in this series:
  1. Reimagining the PAC: Decentralized organizations
  2. Arts Mentors: Building arts leaders during crisis
  3. Come Together: The power of performing arts to depolarize