Reimagining Return

A Special Webinar Series

About the Series

AMS Planning & Research and AMS Analytics are pleased to announce a limited webinar series to address a range of topics germane to operating an arts organization in the age of COVID.
Join us as we explore a diversity of topics related to the transformation and reimagining of the arts & culture sector.

Coming up

Rachel Moore
CEO, Music Center of Los Angeles County
Joan Squires
CEO, Omaha Performing Arts

3. Return...or Transformation

Wednesday, December 9th at 3pm Eastern

Even as we are experiencing a major surge in COVID cases, we are also beginning to see positive indicators of the vaccines and tools that will be essential to re-opening our performing arts venues. Steven Wolff will be joined by Rachel Moore, CEO of the Music Center of Los Angeles County and Joan Squires, CEO of Omaha Performing Arts to discuss steps they have already taken and innovations they are considering as they look ahead. 

In this conversation, Steven will draw on literally thousands of contacts and tens of thousands of audience surveys to frame a series of observations and questions around addressing conditions that preceded the pandemic and the reality of being the “first to close and last to reopen.”

Meg Friedman
Senior Consultant, AMS Planning & Research
David McGraw
Program Coordinator, Arts Administration at Elon University

2. Return to the Stage: A Snapshot of the Performing Arts Workforce in COVID

Wednesday, December 9 at 3pm Eastern

The Performing Arts sector is grappling with extraordinary change, and the workforce faces urgent and complex stresses in economic, social, and professional terms. Return to the Stage is an independent study launched in July 2020 which documents the Performing Arts workforce’s coping strategies, potential attrition from the field, and more. 

The program will include a brief overview, a deeper dive into key findings, and a 10-minute Q&A with the researchers, Meg Friedman, Senior Consultant for AMS Planning & Research and David McGraw, Program Coordinator for Arts Administration at Elon University.

Jennifer Arnold
Director of Artistic Planning & Orchestral Operations, Richmond Symphony Orchestra

1. Operating in COVID

Tuesday, October 13 @ 3pm Eastern
AMS Managing Director Michele Walter (currently supporting the Richmond Symphony in an interim role) will lead a conversation with Jennifer Arnold, Director of Artistic Planning & Orchestral Operations for the Richmond Symphony Orchestra in Richmond, Virginia.
The orchestra quickly jumped on three concurrent initiatives:
  1. The launch of a community music school, accessed through the virtual learning environment. 
  2. The orchestra’s new Music Director Valentina Peleggi collaborated with a partner and local artists to devise an event entitled “African American Voices” which highlighted inspirational music of Black composers alongside living history portrayals. 
  3. The RSO planned to completely rework its season and move forward with a full year of concerts starting in September – indoors and virtually.
During this half hour, Michele will converse with Jen about the challenges, opportunities and creativity required on the part of every stakeholder – musicians, venue management, staff, and of course the audiences, as well as answer questions posed by participants.