Residents of Arkansas, Colorado, Indiana, Nevada, South Carolina, Tennessee and Texas tend to express higher levels of comfort with social activities, and have engaged in these activities at a higher rate in the past month (particularly dining out). Residents of South Carolina and Nevada would be notably more comfortable attending venues currently, regardless of capacity. Audiences in Nevada and Colorado may return earlier than others, with a notably higher percentage indicating interest in returning in September 2020.
In contrast, residents of eastern seaboard states including New Hampshire, Maryland and Florida do not foresee going out until the risk is reduced to zero. Those in New York and Washington DC more often responded that they are ‘very eager’ to return to cultural organizations, and are also most likely to be interested in pandemic-related content at their centers looking forward.
Giving to organizations also varies by region: while four in five nationwide anticipate donating similar amounts as they have in the past 12 months, New Yorkers are much more likely than residents of any other state to donate the value of their unused tickets.