While aggregate data suggest the presence of support for live streaming as an alternative, specific subgroups of respondents are inclined to purchase tickets if live streaming becomes the only offering. Of those respondents who say they will return as soon as gatherings are permitted, less than three in ten would purchase tickets knowing they might have to watch some or all performances at home.
Health factors also impact willingness to engage in live streaming as an alternative to in-person attendance. Those with health vulnerabilities are more inclined to pay for tickets given the possibility of having to watch some or all of the performance remotely via live stream (60%), as compared with those who do not have a health risk (51%).
Intimate connection or bond with the organization also has a bearing on willingness to consider live streaming as an alternative to in-person attendance. In October, 62% of donors to their organization reported that they are at least ‘somewhat likely’ to purchase tickets given these conditions, whereas only 54% of non-donors will do so. October deployments also reveal that more than six in ten respondents who claim to have a strong bond with their organization will be at least ‘somewhat likely’ to purchase tickets even if they are required to watch via live stream, while only four in ten of those with a weak bond would do so.